Search Utopia is not an agency it is the vision and work of one man who believes the best way to get what he wants is to help others get what they want. Darren Boyle has been providing an exclusive service to a handful of businesses at a time ensuring maximum success and attention to detail in providing clients with the new customers needed to explode their business growth.
SEO is the process of affecting the visibility of a website or a web page in a search engine‘s unpaid results—often referred to as “natural,” “organic,” or “earned” results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users. SEO may target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical search engines.
As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content, HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic. As of May 2015, mobile search has finally surpassed desktop search, Google is developing and pushing mobile search as the future in all of its products and many brands are beginning to take a different approach on their internet strategies
While we specialise in search marketing we also understand user behaviour and how businesses and the internet work. We can advise you on conversion optimisation, business development, website design, Youtube marketing, pay-per-click (ppc) advertising and all aspects of digital marketing.
We have learnt a lot over the years after working for companies like Credit Suisse, London Stock Exchange, Centrica & CitiBank and can give some excellent advice on how to develop your business to get the most out of your staff and resources.
Add personality to your business with video marketing, Google loves video since it own Youtube anyway of course it's going to show up in a search. Video sharing platforms also have massive authority in Googles eyes so having your video appear in the actual search results can be a great way to beat tough competition for a quick return on investement.
Have us do your search engine optimisation projects that you can relabel as you see fit. If you're a business development, marketing or web design agency and you want to sell SEO as a service to your customers contact us to find out our referral rates. We do this very successfully with other agencies already.
We believe the best way to get what we want is to help you get what you want. We believe in old-fashioned values and have the integrity to do the right thing even when nobody is watching.
While we do work with a team of professional writers who create engaging content to share across the web and we also have preferred graphic and media developers that we use there is just the two of us and of course our corporate mascot. This approach means there is just one man accountable for your projects and your SEO campaigns and just one man performing ALL of the processes in your campaign.
We love the feeling we get when we change lives, when we over-deliver on what our clients were expecting and make a real impact to not only their businesses bottom line but also their lives as a whole.