The world of search engine optimisation & search marketing has been turned on its head over the years by Google’s algorithm updates such as Caffeine, Panda and Penguin to provide fresh, fast and relevant results to their users because they put far too much emphasis on domain age, site size and quantity of backlinks.
SEO is now extremely complex and can’t any longer be achieved for a few pounds with automated software. If you want SEO that works now and consistently drives highly-targeted visitors to your website, then you need an expert to deliver top rankings for the key words that are most valuable to your business.
Trying to cut corners or save money by using cheap overseas back link builders, spun content or a blog nobody reads is simply a false economy and one that will likely get your website burnt by the major search engines.
You will end up with either less relevant key words that will not drive the large quantities of high quality traffic to your site.
Or you may get the right keywords but end up on Page 3 or lower that are basically pointless rankings in terms of SEO results and monetary gains.
With this in mind, we have detailed below exactly what is involved in our high quality SEO that will drive you ahead of your competition and generate the quality leads you are looking for.
• In-Depth Keyword analysis
• Competitor SEO analysis
• Estimated keyword competition
• Quantified analysis of top keywords and phrases that will give the best return on investement
• SEO Campaign Strategic Planning
• Optimisation of titles and meta tags
• Optimisation of On-Page structure including siloing & internal link structure
• Image, hyperlink and header tag optimisation
• Content writing for each keyphrase to create a keyword rich article within the correct tolerances
• Insert schema.org markup for snippets, authorship, locations & events
• Robots.txt optimization
• XML sitemap creation for Google/Bing/Yahoo/AOL
• Provide HTML source code optimisation advice.
• Canonicalization / 301 redirect URLs if needed
• Creation and linking of social profiles
• Google webmaster tools configuration
BUILD ONLINE AUTHORITY
• Article submission and bookmarking
• Social bookmarking on G+, FB, Twitter Pinterest, etc.
• social media content utilising domain authority stacking techniques linking back to the client site
• Create new, original high quality content to support the keyword strategy
• Inclusion of Rich Snippet, Authorship, Publisher and vCard data
• Fully optimised quality articles with the appropriate keyword density and word count
• Key directory submissions (including but not limited to: DMOZ, Yahoo, business.com etc.)
• Promotion of exceptional content for link-baiting
• Global search engine submissions through the use of site maps (depending on target markets)
• Local search engine submissions (including but not limited to: Google Places etc.)
• Business promotional pages (including but not limited to: Hubpages, Squidoo, etc.)
• Cross-referencing among high ranked and relevant web resources
• Additional one-way links
MAINTENANCE & REPORTING
• Website usability and conversion analysis with change recommendations
• Tracking number of indexed pages and incoming links
• Keyword ranking reports to monitor position on search engines
• Monthly organic traffic reports
Successful SEO takes time and involves a huge amount of expert skilled work that can’t be done by cheap staff or automated software. Each project is tailored and personalised to meet the clients individual needs.
We turn projects around on-time every-time the original source.